Pigments are generally colored, organic or inorganic solid powder, and usually are insoluble. They are not affected physically or chemically in the substrate in which they are incorporated. Pigments can give a full range of colors. Pigments have a variety of applications that includes plastics, ink, and coating applications.

The pigments are versatile coloring agents that comes with all round features to give credence to its suitability in a variety of mediums. Some of the striking features are given here:

  • Excellent light and weather fastness
  • A good baking stability that makes them suitable for automotive and other industrial paints
  • High tinting strength
  • Good over spray fastness when applied in paints
  • Gives heat stability of around 300° C in the case of Polyolefins Plastics
  • Excellent solvent resistance properties
  • Easily dispersible
  • Consistency and uniqueness of shade